Egg production and retail are not something that people associate with the digital world. But APF found a unique way to combine the two. There are currently over 3 billion gamers worldwide. In the EU, egg consumption per capita is growing each year, too. So we had an idea – what if we can combine eggs with the virtual world to bring value to consumers and gamers alike?
Currently, APF is working with mobile game developers on The Chickgame, an educational and exciting chick-themed mobile game. The catch of the game is its unique user acquisition strategy. We plan to expand the user base of The Chickgame by offering the gamer and egg consumer acquisition strategy to egg producers in different markets.