Today, on World Egg Day, the rapidly growing corporate group APF Holdings (listed on Nasdaq Riga First North: EGG) launches a new Investor Loyalty Program.
The initiative is designed to strengthen the company’s long-term relationship with its shareholders by providing tangible added value - an opportunity to get to know APF Holdings’ premium healthy nutrition and innovation brand Fiteg².
Jurijs Adamovičs, Founder and Chairman of the Management Board of APF Holdings, comments: “Exactly two years ago, on October 10 - World Egg Day - APF Holdings began its public journey by listing shares on Nasdaq Riga. Today, on this symbolic date, we are taking the next step towards our shareholders by introducing the Investor Loyalty Program - our token of gratitude for their trust and contribution to the company’s development.
Sustainable food production and awareness of the egg’s role in a balanced diet are at the core of our philosophy. With Fiteg², we demonstrate that the egg is not only a complete natural product but also an inspiration for modern, health-enhancing solutions. I am confident that our investors will appreciate the benefits of the new programme and the opportunity to experience first-hand what it means to be part of APF Holdings”.
Fiteg² is a healthy nutrition and innovation brand created by APF Holdings to help people overcome the challenges of time by enhancing both physical and mental resilience. It inspires people to live without time limits - with enduring strength, balance, and vitality.
The brand’s products combine high-value egg-derived ingredients, scientific expertise, and natural composition to deliver advanced nutritional solutions for active modern lifestyles. The Fiteg² product range includes egg white protein, egg white protein bars, and egg membrane collagen — three categories that embody the synergy of science and healthy living.
Investor Loyalty Program benefits
The program offers three membership tiers — Bronze, Gold, and Platinum, with benefits increasing according to the investor’s level of shareholding and investment duration.
Key benefits include:
· Up to 20% discount on all purchases in the online store www.fiteg2.com.
· Access to quarterly Fiteg² insights on nutrition and lifestyle, developed in collaboration with experienced industry experts.
· Early access to new product trials - the next product premiere is scheduled for October, while in 2026 Fiteg² will expand with new product categories.
· An invitation to the annual “Fiteg² Innovation Lab” event hosted by the APF Holdings Research & Development team.
Investors can apply for the program via the company’s website: apf.lv/loyalty-program.
Eligibility for program benefits is determined based on investor information provided by the Latvian Central Depository.
About “APF Holdings”: AS “APF Holdings” (Nasdaq Riga First North: EGG) is a dynamic and vertically integrated corporate group specialising in poultry farming, egg production and trading, as well as biogas and organic fertiliser production related to poultry operations. The Group includes SIA “Alūksnes putnu ferma” (poultry farming and egg production), SIA “APF Trading” (wholesale of chicken eggs), SIA “Oluksne” (poultry farming and egg production services), SIA “APF Energy” (biogas and organic fertiliser production) and SIA “Preiļu putni” (rearing of young poultry). AS “APF Holdings” was founded in 2017 and has become one of the leading players in the poultry industry in the Baltic region, offering innovative, sustainable products that meet the highest standards of food quality, safety and animal welfare. For more information about the company, please visit Linkedin or www.apf.lv.